Simi cabinet Ye Zhentao joins in with ease

2022-07-22
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From March 24 to 26, 2015, the 5th China Guangzhou wardrobe exhibition was successfully held in Pazhou International Convention and Exhibition Center. In the furniture exhibition held this time, Huiya media interviewed Mr. yezhentao, the sales director of simi kitchen cabinet Co., Ltd

from March 24 to 26, 2015, the 5th China Guangzhou wardrobe exhibition was successfully held in Pazhou International Convention and Exhibition Center. In the furniture exhibition held this time, Huiya media interviewed Mr. yezhentao, the sales director of simi kitchen cabinet Co., Ltd

home hotline: Hello, President Ye

President ye: Hello

relying on Sofia, the exhibition effect has achieved the expected effect

Home hotline: has the exhibition achieved your expected effect

president ye: this time, mainly the wardrobe products are exhibited. Simi cabinet and Sofia wardrobe are jointly engaged in attracting investment across the country. At present, this exhibition can still achieve our expected results. Relying on the big platform of Sofia, we have attracted many franchisees to negotiate

join in with confidence and operate easily

home hotline: Simi cabinet is a new brand. Are there any special support policies in terms of investment promotion

president ye: this year is the second year for Simi cabinet to enter China. Last year, we did a lot of system construction and preliminary preparation work. This year, we made a formal appearance at the exhibition for the first time to attract investment from agents across the country. In terms of dealer support, we take the theme of "trust to join, easy operation"

first of all, Sofia and the French Salm group have no problem in terms of financial strength. We have invested 1.3 billion to make Simi cabinets enter the Chinese market; Second, we have great advantages in technology. Salm group has a brand history of nearly 80 years in France. We have introduced their technology to China, including the simi factory we are building, which was officially put into operation in May, and the production equipment was completely introduced according to the French production line; Third, in terms of the marketing team, the staff of simi team have more than 8 years of experience in the cabinet industry, which can provide good franchise ideas for our franchisees

for the theme slogan of easy operation, we have built a system in the early stage, so that franchisees can have a complete set of business strategies for local business ideas after joining. We also made FBM, that is, the standardized management mode of franchised stores, which is divided into five parts to provide comprehensive guidance to franchisees from the layout and decoration of franchised stores, to the operation and management of stores, and then to the later brand services and marketing promotion activities. After the agent joins in, it only needs to follow our routine and the guidance of our staff to implement it in place

drive small cities with big cities, and it is expected that the number of exclusive stores nationwide will reach 400

home hotline: what are the plans for the development and layout of simi cabinets in 2015

president ye: in 2015, we will first take the provincial capital cities as the main body and use big cities to drive small cities. Sofia has a huge franchisee system, and we will choose Sofia wardrobe agents with high quality. In addition, we will also choose relatively high-quality agents. It is planned that the number of exclusive stores nationwide will reach 400 this year

after entering the market late, the market explosive force is worth looking forward to

home hotline: as a new brand, where is the competitiveness of simi cabinet

President ye: the industry generally believes that we entered the cabinet industry late, and there are already many cabinet brands in the market. However, we have reached the cooperation between Sofia and slam group of France. We have a history of nearly 80 years from process to production. In terms of experience, we don't need to consider it. For slam group, it is equivalent to building an additional production base in China

we have 400 stores in 25 countries around the world, and four factories have been put into production, including one in Germany and three in France. The fifth factory in the world officially put into operation in Zengcheng, Guangzhou. By 2018, we will build the sixth factory in Wuhan. Therefore, our productivity is excellent and can fully meet the market demand. In terms of marketing, our team and business philosophy are very mature. As long as franchisees have financial strength, they don't have to spend much time on business

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