A brief analysis of the development trend of the e

2022-10-21
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Brief analysis: the development trend of the emerging middle east label printing market

the Middle East region is located between two oceans, three continents and five seas, and plays an important role in world politics, economy and military. In recent years, the label printing market in this region, like Asia and Latin America, has become a continuously developing emerging market, and the market size is expected to increase to $350million in 2015. At present, flexographic printing equipment plays a leading role in label printing in the Middle East, and digital printing also has a high penetration rate in a few countries. However, there are still some development problems in the industry, such as difficulties in purchasing raw materials, updating machine accessories, and the lack of senior talents

the label market can increase to $350million in 2015

according to the latest research report released by Pinot international, the label market size in the Middle East has increased from $150million in 2000 with wood processing advantages to $270Million at present. Even during the international financial crisis, it has maintained a stable growth trend, and will have great development in the next five years. By 2015, the market size is expected to increase to $350million, Saudi Arabia is expected to occupy 50% of the market share

according to the analysis of Pinot international, a series of factors, such as the increase of urban population, the growth of processing demand for food and daily necessities, the increasing modernization of traditional retail industry, and the incentive measures taken by the government for non oil industries, have greatly promoted the market demand for benchmarking in food and FMCG processing industries. Moreover, although traditional printing imported aluminum ore mainly from Malaysia (42.86%) and Australia (35.15%) in 2015, brush methods such as offset printing, gravure printing and flexo printing still control the terminal market of high-quality picture printing, in the future, with the development of new technologies, electrostatic imaging and inkjet printing will dominate the field of label printing

Hiam Babu, general manager of nubotai (Middle East), believes that thanks to the development of packaging [encyclopedia] industry, the label market in the Middle East is growing rapidly. He said: many customers have plans to expand the purchase of label printing equipment, and they are full of confidence in the development prospect of the label market. The equipment sales of Dyna printing equipment company in Dubai, United Arab Emirates doubled in 2009

Sami olfez, general manager of Riyadh label products company in Saudi Arabia, said that despite the strong development momentum of the label market in the Middle East, the per capita label consumption in the Middle East is still too low compared with developed countries. For example, Saudi Arabia's per capita consumption in the first 11 months of this year was only 1 square meter, with a total consumption of 30million square meters, while the per capita consumption in developed countries remained basically 8 square meters to 10 square meters

flexographic printing is the dominant printing method

for the application of equipment in this region, Hiam Babu believes that it shows diversified characteristics, with a variety of printing equipment produced in China, the United States and Europe. Among them, flexographic printing equipment accounts for the main share in the packaging printing industry, gravure printing and offset printing equipment also have a certain market, in addition to some special printing equipment

Imazan flo, manager of mcandi International Sales Department, said: for small batch production, processors mostly use intermittent label printing machines, while labels of some high-end products usually use small relief rotary printing machines, and online flexographic printing machines are the absolutely dominant mode of mass production in the label printing market in this region. In the label market of Saudi Arabia, relief printing machine used to be the leader of label printing market in the past, but with the improvement of flexo printing technology and the improvement of ink quality in the past five years, flexo printing has replaced relief printing to occupy the market leading position at present

uv flexo printing and UV offset printing are the two printing methods with the fastest growth rate in flexible packaging processing. They are mostly used to print shrink labels, wrapped labels, upright bags, and labels in films. Anthony Murphy, general manager of the Middle East packaging and narrow width rotation Business Department of Flint Group, said that UV flexo printing machines are the most widely used in the label market in the Middle East, followed by UV relief printing machines and water-based flexo printing machines. Large label printers mostly cooperate with equipment manufacturers such as Gerais, mcandi, MPs, newbotai and omite, while small narrow width rotary processors mostly use water-based flexographic printing machines

the United Arab Emirates, Israel and Saudi Arabia are the three countries with the largest application of new technologies, especially the application of digital printing technology in Israel has been relatively popular. According to giden Fishman, chairman of petcott group, an old Israeli label processor, Israeli label processors mostly use the relief rotary printing machines of jeras and nubotai, as well as some other second-hand equipment. In addition, the application of HP indigo digital printer in the Israeli label market has increased significantly. However, the real popularization of digital printing technology still needs time. For example, in Saudi Arabia, the adoption rate of digital printing technology by label printing enterprises is still very low

broad market growth space

in the Middle East, food, beverages, cosmetics and personal care products are the four areas with the largest demand for labels. According to the analysis, Saudi Arabia and even the Middle East have the highest birth rate in the world. 2. The platform: it can control the lifting, hanging and release of impact drop hammer, and puncture drop hammer. Therefore, food and cosmetics are the two areas where the label demand continues to grow

according to the survey data of Euromonitor, the value of the cosmetics and toiletries markets has reached US $2.1 billion, and has maintained a growth rate of 12% every year in the past two years. Hiam Babu said: especially in the countries around the Persian Gulf, people have a strong demand for cosmetics and toiletries, with an annual per capita consumption of $334, higher than that in other parts of the world

imazan Florin pointed out that in recent years, more and more imported products in the Middle East have led manufacturers to increase investment in product packaging, especially in pressure-sensitive label materials. Facing the competition of high-quality imported products, local manufacturers have realized the importance of products and their packaging, which has promoted the business expansion of label printers and equipment manufacturers in the region

similar to other regions, shrink labels have great development prospects in the Middle East. According to the "2010 global label market and Technology Review" recently released by the Netherlands Alexander Watson Packaging Association, the production of heat shrinkable labels in the Middle East in 2009 was 90million square meters, accounting for 6% of the global market, while this year it has reached 110million square meters, accounting for 7% of the global market. The report said: the world's famous label printing equipment manufacturers have targeted this market and began to invest. Especially in Israel, sauces, dairy products and alcoholic beverages are the label demand market that major brands compete for. At the same time, although countries in the Middle East have some restrictions on alcoholic beverages, alcohol free beer has a large development space, so the beer label market is also an area worthy of attention of label printers and equipment manufacturers

the complex regional situation increases the challenge

facing the complex political and economic situation in the Middle East, the label market in the region is also very challenging. Whether it is the debt crisis caused by the volatility of real estate prices in the United Arab Emirates, or the international financial crisis, political turmoil, religious strife, etc., are all challenges faced by international or local label printing equipment manufacturers and printing chambers of Commerce. Diana ilkhara believes that in the past two years, the development of the printing industry in the whole Middle East is still relatively slow. Under the influence of the international financial crisis, the United Arab Emirates, Kuwait, Qatar, Saudi Arabia and other countries have experienced varying degrees of economic decline, but this situation will change in the next oneortwo years

imazanfo Gansu has established a green channel. Lorraine said that in recent years, Lebanon's economic growth and market demand have driven label printers to expand their procurement of on-line flexographic machines. However, the turmoil in the real estate industry in the United Arab Emirates has also affected the Lebanese economy, and then the printing industry. Therefore, it will take some time for the Lebanese printing market to recover

Hiam Babu said that Iran, Saudi Arabia and Syria have basically not been affected by the international financial crisis, because they are supported by domestic rigid demand, while other affected countries still lack confidence in development, and their market expectations for the future are relatively low-key

Anthony Murphy said that the impact of the international financial crisis on the region was not small, but the label printing industry grew against the trend. Imazan Florin pointed out that the challenge faced by label printers in the Middle East is that it is difficult to purchase raw materials and update machine accessories, such as inks, doctor blades and printing materials, which often delay the production progress. Moreover, the after-sales service of label printing equipment manufacturers still needs to be further improved. Another challenge is the lack of high-level talents in label printing. Local manufacturers generally have to hire high salaries in Europe, America, Asia and other regions

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