The hottest e-book market in Germany is still smal

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The German e-book market is still small, but its potential is emerging.

although the German book market is the third largest book market in the world, its e-book market is very small. From the sales data at the end of 2011, the digital trend of the country is gradually emerging. With the overall book sales in Germany declining slightly (1.4%), more and more publishers began to try e-book business, although the overall demand of readers was not strong enough

according to the latest research of the German Book Trading Association, e-books have become an indispensable part of the German book market and are regarded as a source of hope. Steffen Meier, a spokesman for the association's electronic publishing department, said the e-book market looked promising. Although only a few enterprises in this field have made profits at present, publishers and Book retailers continue to enter this field. We have good expectations for 2015. In 2011, however, the size contraction in the cooling stage cannot be ignored. E-books only accounted for 1% of the country's entire book market (excluding professional books and textbooks). Among Germans over the age of 10, only 1.2% bought e-books last year

e-book sales show slow but steady growth

about half of publishers have integrated e-books into their businesses, and nearly 90% of publishers plan to publish e-books in the future. Among those publishers who have published e-books, 42% of new books and 30% of old books are published in e-book format. However, the substantial contribution of e-books to the overall business is still not high, accounting for an average of 6.2% of the total sales of publishers (5.4% in 2010). Nevertheless, among the publishers surveyed, e-book sales are expected to account for an average of 17% of total sales by 2015

people are still as interested in reading as in the past, and their enthusiasm for e-books is also growing steadily. 2. Purchasing skills of spring tension and compression testing machines. However, after seven consecutive years of growth, the book market has also been affected by the economic crisis. Alexander skipis, chairman of the German Book Trading Association, said that compared with 2010, e-book sales have doubled. Although it is not yet able to make up for the decline in the overall market, the track of progress has been paved. Because of this, publishers and booksellers have no longer hesitated to invest in the e-book field, but when to invest. Let's discuss the problem with you today

whether the German e-book market can achieve a leap depends on three factors: price, equipment and availability

the cost of e-books in Germany is less than 20% of that of similar paper books, but since the fixed price system applies to both paper books and e-books, it means that all platforms can only be sold at the same price, rather than at a discount. The biggest difference between paper books and e-books is the consumption value-added tax rate, which is 7% for the former and 19% for the latter. This is also an important reason affecting the development of E-book Industry in most European countries. The EU has always banned member states from reducing the value-added tax on e-books. France is the first country in the EU to choose to reduce the value-added tax rate on e-books. It adjusted the tax rate to 5.5% in January and increased it to 7% in March. Unless Germany also adopts the French approach, consumers cannot easily turn to digital reading

tablet computers dominate, and e-readers are catching up.

last year, e-readers and tablets expanded significantly. Ronald Schild of libreka estimates that reader sales in 2011 ranged from 500000 to 1million. In Germany, tablets are more popular than dedicated readers, and 90% of publishers expect tablets to dominate. Of course, dedicated readers will also play an increasingly important role. 68% of publishers believe that reader sales will grow rapidly, up 14% from 2010

at present, the reader market is increasingly competitive. The main products include Sony prs-t1 with 149 euros, weltbild color reader with 60 euros, and Kobo reader released last October. At the end of 2011, the sales volume of weltbild reader has reached six figures

according to, the Kindle Reader entered the German market at a price of 99 euros in September 2011, becoming the most popular product of the year

of course, there are still some cultural barriers to overcome. Last year, GfK, a market research company, released a survey showing that 78% of Germans said they did not like reading on the screen, and 85% said they were too fond of paper books to accept electronic reading

variety selection is still the key factor

in 2009, libreka was the largest distributor of German e-books. At that time, it had 275000 e-books, but only 40000 German books. In December, 2011, among the top 20 best sellers of Der Spiegel, 95% of hardcover books and 80% of paperback books have corresponding electronic editions

there are signs that people are gradually paying attention to this market. Mediacontrol releases a monthly best-selling list of e-books. The best-selling e-book in 2011 is the biography of Steve Jobs written by Walter Isaacson

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