On the concept and characteristics of popular prin

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On the concept and characteristics of popular printing anti-counterfeiting technology

China's printing anti-counterfeiting technology has a very long history, but these technologies are mainly used in special industries such as currency lending, negotiable securities and social public security. In recent years, due to the increasingly serious problem of counterfeit goods, for the need of self-protection, more and more enterprises attach importance to the use of printing anti-counterfeiting technology, and more and more people pay attention to learning anti-counterfeiting knowledge. Therefore, public printing anti-counterfeiting technology came into being with the demand of the market. Public anti-counterfeiting technology has played an important role in combating counterfeiting, protecting famous and high-quality products, safeguarding the legitimate rights and interests of enterprises and consumers, and promoting the healthy development of market economy

(I) definition of universal printing anti-counterfeiting

according to the scope of use and identification, printing anti-counterfeiting technology can be divided into confidential anti-counterfeiting, professional anti-counterfeiting and universal anti-counterfeiting. Since confidential printing anti-counterfeiting is not easy to be widely used and spread, only professional and popular anti-counterfeiting technologies are described here. Professional printing anti-counterfeiting. This is an anti-counterfeiting technology that requires the help of instruments and equipment for authenticity identification, which is only used by professionals in relevant (functional) departments. The anti-counterfeiting products produced by this technology have effective and reliable anti-counterfeiting performance, and often serve the consumer field and judicial proceedings. Generally speaking, in addition to simple fluorescence detection, the anti-counterfeiting with more complex inspection methods belongs to the professional anti-counterfeiting category. Universal anti-counterfeiting. This is an anti-counterfeiting printing technology that is convenient for the public to distinguish the true from the false on objects or products used by the public. Set clear marks that are easy to be found by the public at the prominent positions of objects or products. Without borrowing any instruments and equipment, the anti-counterfeiting features can be identified with the naked eye with a smaller steel bar grade and a steel bar diameter (mm). The characteristic of universal anti-counterfeiting is that the public can distinguish the true from the false under the condition of controlling the measurement accuracy and the first occasion at the first time. Common popular printing anti-counterfeiting technologies include watermark image printing, safety line, gravure printing, microprinting, laser holography, rule disclosure, interference discoloration, nuclear micropore and other technologies on banknotes

(II) characteristics of popular printing anti-counterfeiting technology

so 1 Technical reliability the reliability of popular printing anti-counterfeiting technology is mainly reflected in the advanced and novel design, mature and unique technology, and extraordinary and ingenious material selection. Only the printing anti-counterfeiting technology with reliable technology can ensure that the popular printing anti-counterfeiting technology products will not be counterfeited within a certain period of time. Reliability not only means to curb counterfeiting, but also has the consistency of products, disposable use and consistency of quality. Obviously, those anti-counterfeiting printing products printed with general technology, open technology and diffused technology do not have novel and advanced elements, so it is difficult to play an anti-counterfeiting role

2. Exclusivity of technology

popular printing anti-counterfeiting products used to distinguish between true and false must be technically exclusive and irreplaceable. Products without monopoly of technology and lack of exclusive "unique skills" may be copied and forged at any time. In fact, among the many technical elements necessary for printing popular anti-counterfeiting products, such as production conditions, instruments and equipment, molds or printing plates, raw materials and their mutual combinations, production processes and processing techniques, there must be an element that cannot be replaced, so that counterfeiters who do not have this element cannot realize the counterfeiting of this anti-counterfeiting technology. Anti counterfeiting technology is different from general technology. From product development to production, the key technology must always be strictly confidential and controlled, otherwise it will lose its monopoly prematurely

3. Recognition simplicity and uniqueness

the advantage of popular printing anti-counterfeiting technology is that it is not limited by time and occasion, and it can be recognized only by simple and easy methods without the help of any instruments and equipment. Popular printing anti-counterfeiting technology products generally use visual information as identification points to display patterns with different characteristics and color changes under different states (such as viewing angle, light source, temperature and pressure). The popular printing anti-counterfeiting technology not only requires the simplicity of the identification method, but also strives to achieve the uniqueness of the identification result. That is, the results obtained from observing the anti-counterfeiting pattern features of anti-counterfeiting products are either true or false, and try to avoid the vague feeling of roughly, 80% and possibly. Because once a large number of counterfeits appear, as long as 50% of them are similar to the authentic ones, laobaixing will be mistaken for the true ones. This will bring many troubles and future troubles to producers, and put printing customers in a dilemma

4. Anti counterfeiting timeliness

in modern society, with the development of science and technology, the dissemination of information and the drive of interests, the emergence of any anti-counterfeiting technology will be possible to be counterfeited and copied. Due to the publicity of the identification characteristics of popular printing anti-counterfeiting technology products, the possibility of being counterfeited is much higher than that of special printing anti-counterfeiting technology. Therefore, any popular anti-counterfeiting technology has a certain safe use period, that is, the timeliness of the so-called anti-counterfeiting technology. Of course, the longer the aging is, the better. The longer the aging is, the stronger the technology is. There are no minimum regulations on anti-counterfeiting prescription in all countries, but the safety period of popular anti-counterfeiting technology products should be at least one year. In order to extend and test the anti-counterfeiting effectiveness, in addition to the comprehensive use of several popular anti-counterfeiting technologies, an anti-counterfeiting technology product should also use at least several professional anti-counterfeiting technologies, including passwords, secret symbols and features that users and authoritative departments can recognize and identify respectively. For example, the printing anti-counterfeiting technology of RMB

5. Cost availability

according to statistical data

the production of popular printing anti-counterfeiting technology products is to meet the needs of anti-counterfeiting and fidelity in production links and circulation fields. It is a special commodity entering the market. Therefore, popular printing anti-counterfeiting technology products should reduce the cost as much as possible in order to improve their market competitiveness and vitality. The price of popular printing anti-counterfeiting technology products should be controlled within 1% of the commodity price

source: Asia Pacific printing

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